How to create pre event publicity on Radio?

July 19, 2009 01:31 AM PDT

Managing Pre-Event Publicity on Air requires you to Inform Officially, Encourage Personally and Offer Randomly. This is an example of creating pre event publicity on radio on 9 Feb 2007 for a Mega Movie event for Singles on the 13 Feb 2007

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Podcast Summary

Andrew Chow founded IDEAMART (S) PTE LTD since 1994. He is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match Maker. He won the Spirit of Enterprise Award in 2008

Andrew had more than 50 interviews and features about him and his business since 2005. During the same period, numerous valuable experiences are drawn from managing the press and media (Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc).

Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP.

This Podcast is to share lessons on on-air publicity from Andrew's experiences in engaging the Radio over the years.